(AP Photo/Mary Schwalm)
LOUDON, N.H. (AP) Martin Truex Jr. has a sudden thirst for sponsorship cash.
Truex and his Furniture Row Racing team had about three weeks' notice that 5-hour Energy was set to leave the defending NASCAR champion as a primary sponsor at the end of the season.
After a 10-year relationship, the NASCAR buzz wore off for the energy brand, the latest big-bucks corporate defector from the sport. 5-hour's departure leaves Furniture Row scrambling for coveted sponsorship dollars for the No. 78 Toyota and one of the top drivers in the Cup Series.